OPEN: 

The Museum for the Heidi Horten Collection opened on June 3, 2022

After almost two years of extensive construction work, the opening date for Heidi GoëssHorten’s new private museum in downtown Vienna has been set. The next ENTERprise’s team of architects has transformed the former archducal chancellery building into a contemporary museum with an eye-catching, ambitious design. Under the title OPEN, visitors had the opportunity to experience it for the first time in all its glory.

Like the collection itself, this museum originated in a private initiative. It represents another milestone in the steady evolution of the Heidi Horten Collection, and the art community has been eagerly anticipating it. In 2018, at the Leopold Museum in Vienna, Heidi Goëss-Horten displayed masterpieces from her extensive collection, ranging from classical Modernism to Pop Art to contemporary art. The overwhelming public interest in that endeavor provided the impetus for conserving the vast collection for future generations and sharing it with society.

“By building her museum, Heidi Goëss-Horten has launched her collection toward a cultural future in which it will help define the canon of the history of public art. Its unveiling constitutes a significant contribution to the museum landscape of her hometown of Vienna and, moreover, provides an entirely new opportunity for this exquisite collection to develop. With it, Heidi Horten has joined a long line of women collectors whose vision led them to create forums for public engagement with art,” says Agnes Husslein-Arco, Director of the Heidi Horten Collection.

Prominently located in the heart of Vienna between the State Opera, the Albertina, and the Burggarten, the former archducal chancellery building makes an ideal location for the collection. Built in 1914 by Archduke Friedrich, the former administrative building was transformed over a period of approximately twenty months into a museum of modern and contemporary art based on the next ENTERprise architects’ design.

Linked by free-floating staircases, the three exhibition levels provide a generous amount of floor space totaling about 1,500 meters. A studio with a terrace provides space for creative educational activities, which Heidi Goëss-Horten is particularly passionate about. The Tea Room is a unique part of the museum because of its historical dimension. Designed by artists Markus Schinwald and Hans Kupelwieser, it is the ideal spot for visitors to relax after touring the museum, a place to immerse themselves in the collector’s world. A small museum garden serves as a display area for sculptures from the collection and is an unexpected oasis of tranquility amid the urban bustle.

The museum’s inaugural exhibition entitled “OPEN” will highlight its striking architecture and invite visitors to discover the new interior spaces. It will effectively stage the building with selected sculptures, light works, and installations. Incorporating new media formats and emerging contemporary approaches, the works on display vividly illustrate the collection’s forward-looking development.

Slated for the fall of 2022, the museum’s next themed exhibition will honor its founder, focusing on one of the key components of her collection: portraits of women and aspects of womanhood. Fashion will take center stage as a pervasive paradigm for the zeitgeist, society, and its transformations. Austrian designer Arthur Arbesser will showcase selected haute couture pieces from Heidi Goëss-Horten’s private collection alongside works by Kees van Dongen, August Macke, Andy Warhol, and contemporary contributions by Sylvie Fleury, Lena Henke, Birgit Jürgenssen, Michèle Pagel, and others.

The museum’s chief aim is to provide visitors with a broad range of ways to experience all the different facets of the collection and present special exhibitions that address themes inherent to it. With the Heidi Horten Collection museum, Vienna—a city with a great affinity to art and culture—has acquired yet another jewel in its cultural crown.

A catalog on the architecture of the building and its history will be available at the opening, as well as a publication on the exhibition.

On Helmut Horten’s asset accumulation

The academic evaluation of Helmut Horten’s entrepreneurial activity during the Second World War was an objective of the collector and of the Helmut Horten Foundation. Heidi Goëss-Horten thus commissioned historian Prof. Dr. Peter Hoeres (University of Würzburg) to write a scientific report on Helmut Horten’s build-up of assets and business in the context of “Aryanization” during the “Third Reich.” The academic research carried out by Prof. Dr. Hoeres took place based on scientific priorities. The results show a differentiated picture of the businessman Helmut Horten and correct some rumors.

The expert report was published on the website of the Chair of Modern History at the History Department of the Julius Maximilians University of Würzburg and is available here (German Version).

A summary of the study is available in this press section.

The catalogue about the Heidi Horten Collection is available for download here.

The exhibition catalogue OPEN is available for download here.

Press tours are offered in the week leading up to the opening between May 30th and June 1st. For reservations, please email [email protected]

Further inquiries:

Pia Sääf, press and communication
M: [email protected]
T: +43 664 8454084

Press images

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